The players of the popular World of Tanks game can make like Brad Pitt’s character, the army sergeant named Wardaddy, and steer a Sherman tank from a not-yet-released movie Fury.
“It made sense,” said Victor Kislyi, CEO of “World of Tanks” developer Wargaming. “Both audiences are interested in historical accuracy, so why don’t we do something together? We didn’t want to overdo it. We appreciate the opportunity, but our audience wants appropriateness. It’s show business. You never know how it’s going to turn out before the premiere.”
The movie features Brad Pitt as a battle-hardened US tank commander leading a Medium Tank M4 and his five-man crew on a deadly mission behind enemy lines. Out-numbered, out-gunned, and with a rookie soldier thrust into their platoon, Wardaddy and his men face overwhelming odds in their heroic attempts to strike at the heart of Nazi Germany, to defend their territory.
The Sherman tank has become home to these men, and they have named it “Fury”.
The “World of Tanks Blitz” players can purchase a Fury-themed bundle for $15 that adds the movie’s M4A3E8 Sherman tank to the mobile version of the game.
The Fury-themed missions inspired by the film’s battles between German and American forces together with sergeant Wardaddy and the tank will also be deployed to the PC and Xbox 360 editions of “World of Tanks” for $30.
While the game is free to play, upgraded tanks and resources cost extra for hopeful tankers.
The game, originally developed by Belarusian company Wargaming in 2010, currently features about 110 million registered players worldwide and a 1.1 million peak concurrent players. Besides, World of Tanks holds a Guinness World Record in the category of Most Players Online Simultaneously on one server.
This cross-promotional alliance must be considered to be more advantageous for games than films. However, the Wargaming CEO Victor Kislyi has other opinion:
“I believe that this movie could have a significant extra audience because of the millions and millions of ‘World of Tanks’ gamers,” he said. “The movie is the movie. The game is the game. However, how can you not want to go and watch this movie if you play this game, if you are someone who is hooked on German and American tank combat? You’ll have to see it.”